On January 13th, 2014, Rebelle Agency released a new logo and our motto for the new year, "REfine, REalign, REbelle" 

After 1.5 years of company work we are excited to refine our brand image, realign our company mission and focus, and continue to build upon our company foundation to rebelle. 

In the history of brand recognition, some consumers and industry professionals believe that changing company logos disrupts the connectivity between customers and the brand of the company. However, when a company needs to refresh brand image, a logo change is often the most necessary action.