Case Study: Marija Abney At NYFW SS19

 Marija Abney with designer Chloe Gosselin and models at the Chloe Gosselin presentation

Marija Abney with designer Chloe Gosselin and models at the Chloe Gosselin presentation

Case Study Overview - Public Relations

NYFW SS19, september 2018


Problem:

Rebelle Agency serves as the agency of record for celebrity talent Marija Abney, a film and theater actress notably from Black Panther as a Dora Milaje warrior and currently in rehearsal for Broadway musical The Cher Show. Some obstacles included:

  • brand knowledge amongst publicists and designers managing RSVPs

  • confirming major designers for talent dressing

  • meeting client expectations


Objective:

Our team believes in the talent of Marija Abney and were convinced that we could achieve results despite obstacles. As an up and coming actress Marija wanted to make an impact on NYFW SS19 with stylists and designers. She tasked us with confirming show RSVPs, sourcing designers to dress her and attending any private events. Her goals were to attend an official CFDA show daily, accumulate social content from street photographers and make connections in the fashion industry.


Deliverables:

We measured success by confirmed shows, private event invitations and street style content. We received some highlight results including:

  • RSVPs and seating for Chloe Gosselin, Hardeman LDN, Harlem’s Fashion Row x Nike, CFDA x Lifewtr, Milly and ESCADA (first show in 17 years) amongst others

  • Dressed by designers Chloe Gosselin, Milly and ESCADA for their shows

  • Private event invitations and attendance at 10 Corso Como boutique opening dinner and ESCADA brunch where creative director Niall Christopher called Marija a “vision” in SS19 ESCADA

  • Street style photos captured including BFA and Getty

For more information on this case study or to contact us please email admin@therebelleagency.com