Ever wondered what time during the day was the best to send an email and efficiently engage consumers and followers?
So we would like to believe that at any time we send information via email blasts the people who receive it are engaged and click every link we make available. But, that is not the case.
Understanding your audience and when they are most available is essential to maintaining strong brand loyalty and connectivity. The below infographic shows general findings about the most efficient time and method to send email blasts but we encourage you to understand YOUR brand audience and how they engage with your brand communication as well.
Polling and researching your audience will be beneficial to your relationship in the long run. However, remember there are a two key elements to always consider: Maintain relevant content and send emails at the same time despite timezones!